A New Way Of Managing Personal Banking

For many people, the process of staying on top of banking and finances is unpleasant.  Even with innovative internet and mobile banking solutions, there seems to be a void in what is being offered and what consumers really want.  Standard Chartered Bank recognized that even with the launch of internet and mobile banking, as well as all the new features added, some very important components were missing.  Taking this as an opportunity for change, this bank started on a journey to develop something different and better.  The result was success with the development of Breeze Mobile Banking.

The truth is that technology in today’s world has become an enabler.  Without the internet and wireless mobile devices, many accomplishments would be nothing more than ideas.  Officials at Standard Chartered Bank were simply not satisfied with what mobile banking was offering.  Therefore, with a vision and realization that the connection between online banking and mobile devices needed to be easier, more convenient, and far more powerful, yet simple, they began in-depth consumer research, gaining informative and even surprising insight.  Based on the outcome of the research, a solution was discovered, which was named Breeze Mobile Banking.

Based on the research and with a play on the popular saying, “It’s a breeze”, meaning easy, a solution was discovered and appropriately named, Breeze Mobile Banking.  This platform is designed to work on the iPhone application, literally taking mobile banking to an entirely new level whereby consumers would enjoy a better and richer experience.  Remember, while conventional mobile banking has served its purpose, features that consumers deem vital have been limited but with Breeze, you are in control of creating a consumer-friendly iPhone Banking app based on the way you handle banking and finances.

In addition to all the standard features you would find with traditional mobile banking, Breeze has added some of the most unique options imaginable.  Remember, these features were based on what consumers said they wanted so the application was designed for mobile phone users who bank online.  After logging onto the Breeze website through Standard Chartered Bank, you would be required to enter an established user name and password.

However, before being granted access to the site, a second password would be sent to you via SMS.  Once the second password is entered, it becomes void, making the security for Breeze Mobile Banking unrivaled.  Another security feature is that after no activity for a set amount of time, the system would automatically log you off.  That way, if you were to walk away, forgetting the Breeze application was open, your personal and financial information would be protected.

Along with added security, the Breeze Mobile Banking system is also designed for enhanced convenience.  For one thing, you have the ability to customize icons to visuals you prefer.  Even the background for the application changes automatically.  During the day, the background would be a bright, clear sky but then at night, it changes to a dark sky filled with beautiful stars.  The bottom line is that for personal banking and finances, after the Breeze Mobile Banking platform currently being used in Singapore and Malaysia launches in other countries, you would have an incredible opportunity to manage your money unlike every before.


Posted on : Aug 26 2010
Posted under Banking |

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